Human traffic and AI referrals
See recorded page views and visits with recognized AI-service referrers, including which pages those visitors reach.
Analytics
See people and AI in the same picture.
See human traffic, AI referrals, crawler activity, and on-site chat. Understand which pages get attention and decide what to improve next.
See the signals behind your traffic.
Explore a sample dashboard with growing human visits, AI referrals, and useful conversations. Switch views and date ranges to see how the signals fit together.
All Traffic
All traffic is a complete view of every request to your site, including human visitors, AI user bots, AI training crawlers, and LLM-driven referrals.
Total Visits
10,978
Baseline
105
Average daily all traffic
Agent Share
18%
Human Visits
7,906
AI Referrals
413
AI Chats
328
Top Agent
ChatGPT-User
966 visits
Top Page
/guides/getting-started/
3,755 visits
Trend
↑ 32.1%
Last 7 days vs previous 7
Bot Mix
70% / 30%
User bots vs training bots
- AI Bot Views
- Other Bot Views
- Page Views
- Chat Answers
- Total
- Trend
All Traffic, fictional 30-day report from October 2, 2026 through October 31, 2026. 10,978 total visits. The last seven days increased 32.1 percent versus the previous seven days. Referrals are a subset of human visits; chat answers are a separate signal.
Reporting shows sample data through 10/31/2026.
Traffic by page
| Page | Total | Chats | Humans | AI Bots | Other Bots | AI Sources |
|---|---|---|---|---|---|---|
| /guides/getting-started/ | 3,755 | 104 | 2,688 | 795 | 272 |      |
| / | 2,583 | 44 | 1,898 | 357 | 328 | |
| /services/ | 1,957 | 85 | 1,422 | 319 | 216 | |
| /pricing/ | 1,825 | 74 | 1,265 | 396 | 164 | |
| /about/ | 858 | 21 | 633 | 118 | 107 | |
| Totals | 10,978 | 328 | 7,906 | 1,985 | 1,087 | — |
Traffic total = 7,906 human visits + 1,380 user-bot requests + 605 training-bot requests + 1,087 other-bot requests. AI referrals are included in human visits. Chat answers are counted separately.
Illustrative numbers for a fictional website. Baseline uses the sample site’s first 30 reporting days. Reporting ends October 31, 2026.
Separate the signals. Find the useful patterns.
Agent activity at the edge
Understand identified bot requests, including user bots and training or indexing crawlers. External Cloudflare sites can connect a Worker integration.
Questions alongside traffic
Review on-site chat answer activity alongside traffic, then use conversations to understand what visitors still need.
Turn reporting into a better next page.
- 01
Connect the right website
Use the hosted integration or the supported collection setup for your existing website.
- 02
Read the signals separately
Compare human activity, AI referrals, and bot requests for the same site and reporting period.
- 03
Improve the pages that matter
Use the evidence to prioritize clearer answers, stronger navigation, and useful new content.
Getting started with Analytics.
Find the setup and publishing details that matter for your website.
Ask our teamDoes crawler traffic prove an AI citation?
No. A crawler request shows that a request was recorded. AI referrals show a recognized referrer. Neither is a complete measure of citations, model training, or every visit influenced by AI.
Can I measure an existing website?
Yes. Browser collection is available through the external integration. Websites behind Cloudflare can use the Worker integration to observe routed requests, including clients that do not execute JavaScript.
When is analytics available?
Free includes the first month of visitor and AI agent analytics from site creation. Pro includes ongoing analytics. Consolidated charts normally report through the previous calendar day.
Start understanding your website’s audience.
Connect the collection setup that fits your website. Free includes your first month; Pro keeps analytics running.