# Are You Investing in SEO and AI Discovery?

> Canonical source: [Are You Investing in SEO and AI Discovery?](https://www.answer.cloud/pages/are-you-investing-in-seo-hosted/)

Keep established SEO practices while improving the usefulness and accuracy of information for AI-assisted discovery.

AI-assisted search creates new ways to find information, but it does not mean Google has abandoned search or that SEO no longer matters. A staffing-news headline cannot establish that conclusion.

Google’s [AI features documentation](https://developers.google.com/search/docs/appearance/ai-features) keeps normal search eligibility and established SEO practices relevant to its AI features.

## Improve one useful source for both audiences

Make important pages accessible, answer real questions, and keep facts current. Use descriptive headings, reliable evidence, and links that help readers continue. Evaluate your own traffic and conversion outcomes rather than assuming all AI referrals are better.

answer.cloud helps you publish and maintain that source and offer on-site chat. It cannot guarantee inclusion or control the answers of independent AI products. Start with [AEO 101](https://www.answer.cloud/blog/aeo-101-a-beginner-s-guide-to-answer-engine-optimization-hosted/).